Ping Pong is a contemporary approach to dim sum. Handcrafted by specialist chefs the menu features dim sum delicacies, contemporary cocktails and aromatic teas in a modern setting. They have a chain of restaurants in London, with a recent opening in Dubai. Caulder Moore showed how the brand, positioning and communication could be better aligned to match the essence of ‘little steamed parcels of deliciousness’.
New positioning draws on Chinese cultural references with a primary soft red palette with green tones, and charcoal grey and beige for texture. Icons were designed to clearly define the zones of the restaurants – dim sum, cocktails and teas. A roundel identity reflects the beginning and the end of the New Year in Chinese symbolism, with the lettering readable from all sides. A new photography language was also created for menus and promotions.
Check out the campaigns we worked on with Ping Pong below:
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We re-designed the flagship store for GINA shoes on Sloane Street, in one of London's most coveted premium luxury retail locations. The store is a perfect aesthetic to reconnect to the contemporary discerning customer in a modern luxurious, yet relaxed space.
Drawing inspiration from art and design, homage is paid to artist Rudolf Stingel for historically decadent references, with a distressed real gold leafed feature wall. Different areas for seating and the couture atelier are surrounded by gold and metal displays giving an open plan modernist vibe.
Caulder Moore designed the interior for Bhuti a new eco wellbeing escape in Richmond, from the team behind the luxury boutique hotel The Bingham. The 4,500 sq ft space has six treatment rooms, reception area, studio, shop, members area and a vegan tea room.
The design reflects the eco and wellbeing ethos of the centre with a strong use of natural materials and textures in a contemporary surrounding. Cane hanging chairs mix with rattan flooring, exposed brick, natural lighting and lots of greenery for an interior that is kind on the senses.
Caulder Moore created an environment that would have a strong food focus, with coffee at its heart, to broaden the brand offer for the Costa Fresco concept launching at Tottenham Court Road store in London.
We designed a space that is airy and light using natural materials to display the array of fresh food and extended menu. With a mix of white tiled walls, parquet flooring, exposed brick and wall displays of interesting food related props all make
for an artisan design aesthetic.
Caulder Moore designed the set for Aspinal’s A/W 16 press presentation in the ballroom at London’s iconic Claridges hotel. Guests were greeted with an archway of pearls and lights, which led into the large staging set showcasing the new collection of accessories.
Created to depict the glamorous lounges of the 1920s and hero-ing the pearl, a key feature of the new range. A large magazine montage was the backdrop for the ‘Editors’ range, and a Pegasus illustration for the Emma Shipley collaboration. The launch was so successful the set is currently being used in China.
A new store concept for European fashion retailer Springfield targets ‘millennials’. Open in Madrid, Bilbao and Xanadu, rolling out across Europe. Springfield launched in 1988 and is a casual, urban brand with a Mediterranean and friendly vibe, accessible in terms of price and product.
Our design draws inspiration from urban elements and reinterprets them in a new and modern way using a mix of influences from buildings, underground stations, lights and materials. Converging digital and physical was important and a social community hangout lets customers relax, meet and purchase online.
Blow Ltd is a new fast beauty concept that is a total reinvention of beauty service and retail in the UK. Its mission is to make beauty fast, fun and accessible. We were tasked as the design brains to come up with a brand identity and interior to bring the concept to life.
High end NY fast food restaurants inspire the environment of Blow Ltd’s first Fast Beauty Bar in Covent Garden. Slick graphics and playful use of technology for the electronic menu, twitter feed and ‘live’ magazine on-site use high-tech to give a low-tech vibe.
Following their success in the UK, Sweaty Betty have just opened for the first time in the US with two new stores in Soho, New York and Greenwich, Connecticut.
Following the design ethos we have created for them on this side of the pond, the new stores take their inspiration from the surrounding community. Inspired by local dance studios with exposed brick interiors, Soho is themed on a loft gym that is urban yet chic. Greenwich takes its cues from classic New England architecture with sailing influences. So from NY City to the Hamptons the glamorous workout is covered.
Pure Ride is a new lifestyle spin concept from Pure Gym, aimed at an affluent city audience aged 22-45, for both women and men. It offers a lifestyle exercise class in a boutique gym environment across city centre locations in the UK.
Caulder Moore created a brand and environment that is both accessible and premium. The new identity uses the energy and motion of spinning in a contemporary way with a circular brand icon for Pure Ride, and a palette of energetic oranges balanced with nude pink and grey.
The spin studios use light to create a positive mood and energy. Changing rooms are a slick affair with digital recharge lockers, vanity areas, good mirror space and flattering lighting: all designed to enhance the sense of wellbeing.
Pepe Jeans wanted a new design concept for a series of stores to be launched throughout Europe. Celebrating its 40th year and an international brand sold in 60 countries, Pepe felt it was important to showcase their London heritage to a 20-35 year old audience.
We created an environment inspired by Portobello market to reinforce the roots of the brand which started life on a stall in 1973. Graffiti art and language adorn walls and music comes from DJs. The market stall is reinterpreted and the design allows certain products to be pushed in the ‘Fresh from Pepe’ area.
We designed the main retail store and kiosk which is the highest retail experience in this ground breaking project for one of the world’s tallest buildings. The challenge was creating a luxury retail brand in an iconic setting that spoke of decadence, yet was flexible and fun to appeal to families.
The design of the Burj Khalifa tower in Dubai is inspired by the harmonious structure of the local Hymenocallis flower, which was our inspiration for the brand identity and ownable brand signature. This was applied in an interactive way across all touch points including signage, retail and product packaging.
Caulder Moore translated the brand essence of Fuller’s by building on its unique provenance and heritage, translating it for a 21st century environment.
‘London’s Pride’ has very clear zones to help passengers enjoy the Fuller’s experience on the move. A garden, lounge and library area have been created to sit alongside the bar and kitchen with departure screens incorporated. Elements of the brand’s history like the famous Chiswick Brewery gates have been woven into the fabric of the design.
A sub-brand Grab & Fly was designed to reinforce Fuller’s retail and merchandising offer airside and make a lasting impact for takeaway purchases.
Boutique 1 is a premier destination for the best of contemporary luxury fashion, beauty and design in the UAE. We designed a new store in the Mall of the Emirates, Dubai aimed at their profile of affluent clients and a large number of wealthy tourists.
The focus was on understated luxury in the women’s area with soft, beautiful feminine materials and serene lighting and contrasted in the men’s area by a richer, more moody masculine feel. The entire space reflects Boutique 1’s contemporary aesthetic.
We created a retail environment and evolved the much-loved Radley dog brand identity with a more 3-dimensional and animated look. The London aspect of the identity was given prominence too. Brand guidelines ensured consistent application across all touch points.
The retail design elevated the brand experience and captures the heart of Radley. In-store there is a more homely feel with cabinets and display cases giving opportunities for discovery and increased browsing and dwell time. A new colour palette expressed Radley’s British roots.
Urbanista brings together artisan café, casual dining and internationally sourced merchandise in the heart of Beirut. A photographers gallery surrounds the café bar and a library area gives a chance to linger over books and magazines. The restaurant has a mix of social spaces with a relaxed courtyard garden.
The project broke new ground and received international acclaim as a key destination in the area. We were instrumental in capturing our client’s unique vision and setting new standards for innovative café retailing.
Our thinking was shaped by connections that emotionally engage consumers with Jo Malone. We recognised the appeal was in its modern twist on a classic product, their fresh, innovative take on skincare products and scents. The black and cream packaging with the black ribbon was quickly becoming a must have product.
The retail strategy was to develop these key emotive elements of the brand so that every aspect of the customer experience from the store environment to the scent booths and testing areas, reflected this timeless essence. We delivered the first global Jo Malone flagship store in Sloane Square, which set the brand template internationally.
Plus Kitchen is a new health conscious café concept launched in Istanbul with global aspirations. Targeting local professionals and expats the ethos is ‘smart thinking food’. We gave the project an international flavour and created the brand positioning, identity and environment.
A vibrant logo with a double heart icon was devised as a graphic device to be used for signage and applied to packaging, but also to show the health cues. The environment supports the freshness of the natural food with eco-credentials and has contemporary rustic vibes which juxtaposes the colourful brand identity.
That’s Vapore brings a new restaurant innovation to London where the delicious menu is steamed – Vapore meaning steam in Italian. Caulder Moore created a new environment, branding and packaging to support the launch in a UK market from the initial opening in Milan.
The environment has a graphic led branding solution as walls are emblazoned with ‘steamy’ and playful language to reinforce the Milano spirit. A Museo font complements the pipework interior to create the notion of steam. Packaging and signage take elements of the language to tie the branding together, and start a dialogue from the street outside.
Katakeet is a new children’s luxury multi-brand store launched in the UAE. The concept is presented as a children’s storybook with three characters Beau, Belle and Bebe. Our research showed the best way to target the luxury children’s market is appealing to both adults and their children alike.
We created a multi-sensory retail environment to engage consumers and use ‘soft’ technology in a playful way for children to experience the story characters in their setting. This led to a visual, story telling element to the creation of a new retail brand across all its communication.
As Hotter Shoes long-term design partner it was great to evolve the store concept and brand collateral to attract a younger customer. Hotter has re-vamped its collection to include more fashion forward styles for a new generation of young at heart over 50s, dubbed the ‘silver surfers’.
We created a lifestyle brand environment to promote the craftsmanship and British spirit, moving away from a more corporate approach. Retail packaging was refined to reflect a contemporary colour palette with signature patterns and a wax sticker with ‘100% happy’ as an icon for the brand. Each store will be tailored to its location with British designed furniture, fabrics and lighting, as well as local photography.
La Bottega is a licensed, upmarket deli-caffe chain based in London’s affluent neighbourhoods and a word-of-mouth hotspot for real Italian coffee and food with a homemade quality. Caulder Moore created a new brand identity and environment to be rolled out across the six London sites.
A new interior gives a slicker deli counter and a more effective approach to retail. Better use of space has increased the number of covers and made an inviting place to dine in. The logo has evolved to a cleaner brand mark emphasising the ‘B’ which can be used in isolation. A ‘tile’ effect brand pattern has been designed for packaging and takeaway items for a stronger overall brand identity.
We bought alive Chipotle’s promise of
‘the best burritos in London’ within a retail environment. Showcasing their food integrity ethos which means meat from sustainable and ethical sources. This became a key part of our brief and translated into sustainable materials,
re-using elements of the retail site
and eco considerations.
Consistent brand language was achieved
to define their territory in the market whilst evolving each project with the same level
of integrity. A successful launch pad for European expansion was created.
For the privately-owned Bingham Hotel in Richmond, Surrey we created a new uber-premium boutique hotel design for its bar, restaurant and reception area. The hotel is in a unique location set on the banks of the Thames in beautiful, tranquil surroundings and a magnate for tourists.
We elevated the design by creating a super-premium boutique look using luxury materials and finishes - bringing the style and elegance of a city hotel in contrast to the natural beauty of the setting. Its position as a luxury London destination was confirmed with The Bingham receiving the Top Table Gold Award for ambience after the new design was implemented.
We created a restaurant interior and identity to set Barburrito apart from its competitors and give customers an energised burrito experience to reflect the brand’s independent and spirited personality.
The brand mascot ‘Derek the donkey’ was bought to life within the restaurant interior design. Injecting touches of a Mexican urban and vibrant aesthetic turned a casual dining experience into much more of an authentic and enjoyable event.
We worked with Paul Edmonds, this well-loved quintessentially English hairdresser, to elevate his brand to a more premium status. The positioning was re-aligned with an evolved icon, new colour palette and bespoke pattern which then became the inspiration for a new range of beauty products.
The new luxury take on the brand was reflected in the interior through a new beauty area including lounge, treatment rooms and nailcare suites. A copper tunnel leads customers from the main salon to the beauty rooms and creates a dramatic corridor and sense of anticipation.
We worked with Arc Inspirations for the launch of new bar ‘Manahatta’, in Leeds
city centre, inspired by the thriving bar and restaurant scene in New York. Our environmental design is inspired by industrial glamour.
At 9,000 sq feet the bar has stairs down from the main entrance with a long bar, open kitchen, raised areas and booths. Hits of colour come from the vivid blue booths set against glamorous lighting, mirrors and exposed brickwork. Tiled floors and dark wood trims evoke hotel bars from the 1920’s, reimagined in a contemporary way.
We created a new retail environment for Turkish fashion brand Ipekyol to be rolled out across 50 locations in Turkey. Designed for working women aged 25 and above, Ipekyol is a prestigious brand in the ready-to-wear market. The new store design first opened in sites across Istanbul.
The environment reflects the essence of the brand and alludes to their customer ethos of ‘timeless chic and elegance’. It showcases the high quality yet accessible luxury womenswear that Ipekyol is famous for, with a move towards a younger fashion focus.