Burberry Makers House
This weekend I spent at Makers House in Soho, the space was used by Burberry for their show venue and has now become an inspirational gallery showcasing Burberrys new collection “September”. The space will feature the work of a selection of craft makers who will draw inspiration from the collection. The programme of activities and installations changes daily and included theatrical readings focusing on Virginia Woolf’s Orlando, which was one of the inspirations behind the collection, silk-screen printing where the process of silk-screening is created layer by layer and fashion history, a journey through the company’s 160-year history.
As part of this years fashion show Burberry has introduced “See now, buy now” for the first time along with other brands such as Tommy Hilfiger. Fashion week and fashion shows are a powerful marketing event for brands and introducing “see now, buy now” is a way to convert the social media buzz into sales.
Christopher bailey wants it to be about more than just the transaction, he wants people to know the story and craftsmanship behind the clothes. It’s all about combining the slow creation and achievement of the human hand with the speed and reach of social media and technology.
“It’s trying to make what we do – which is about combining technology with beautiful craftsmanship – relevant for life that I’m excited about” – Christopher Bailey.
Makers House is open to visitors until tomorrow September 27th.