Celebrating Nutella day


It’s Nutella day today and around the world it is spread on bread, used to bake a cake or eaten out of the tub with a spoon. (don’t worry, we won’t judge) We want to celebrate the day by showcasing some of the different ways the nutty spread has branded itself over the years. 

Personalisation

There has been several personalisation pop-up stations set up around the UK, where a user friendly tablet and app, make for an engaging customer experience. You can choose between writing your name (or someone else's if they are lucky) or pick between some pre-selected options. You can also do it online, where you need a pin, which you can find in selected jars of Nutella.

Pop Up Cafes

In December Nutella opened up a Christmas pop-up, on Harvey Nichols 5th floor, they where serving up 4 different delicious breakfast dishes with Nutella. Read more about it in a previous post here

Merchandise

Considering that Nutella is "just" a nutty breakfast spread, it has create and generated a great amount of merchandise, including t-shirts, mugs, IPhone cases, key rings, bags, pillows, hoodies... you get it, they're on everything.

 

McDonald's collaboration

In Italy McDonald's launched a Nutella burger, the Sweety con Nutella, and yes this is the McDonald's burger bun, with a think layer of Nutella in the middle, like other McDonald's burgers it comes in its own signature box.

Cookbook

There's a lot of Nutella recipes out there and the 30 best, have been collected in a cookbook. If you can't seem to find a copy or just want to bake something with Nutella right now, turn to Pinterest where there's an impressive amount of Nutella recipes, we're liking the look of those Nutella filled churro balls

Chinese New Year

For the year of the Goat, Nutella dressed up this pack in traditional outfits, it's a friendly and cheerful way to celebrate the occasion. You can read more about Chinese New Year here. 

Nutella & go

This snack pack with crispy bread sticks and the classic Nutella is created so that anyone can enjoy Nutella, anytime anywhere. 

Krispy Kreme collaboration

In May last year Krispy Kreme unveiled their latest creation, the Nutty Chocolatta Doughnut, filled with Nutella. The side effects include fainting, dribbling and over excitement. They later in the year also brought out a new version called the Nutty Cocoa Ring, with Nutella as icing, sprinkled with hazelnut pieces.

Bready

Nutella inside soft sweet bread, need i say more!

 
 
 

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