We bought alive Chipotle’s promise of ‘the best burritos in London’ within a retail environment. Showcasing their food integrity ethos which means meat from sustainable and ethical sources. This became a key part of our brief and translated into sustainable materials, re-using elements of the retail site and eco considerations.
Consistent brand language was achieved to define their territory in the market whilst evolving each project with the same level of integrity. A successful launch pad for European expansion was created.