Our favourite design highlights of 2016
As another year comes to a close, we take a look back at some of this years biggest (and some of our favourite) moments in design. Bring on 2017!
5. Co-op gets a new logo
More of a rewind than a redesign, in May The Co-op revived it's iconic clover logo from 1968. The new(ish) identity is being rolled out across the company throughout 2017. What set this story apart for us was the idea of rather than doing a complete redesign, The Co-op chose to revert its original logo, one that is now over 50 years old. The original logo was designed as a symbol of trust, that visually captures the business under one identity.
Research undertaken with the new logo has been overwhelmingly positive, and for many of the older generations bringing a sense of nostalgia and good feeling. The new logo also comes after what was one of the worst periods in the Co-op history, The Guardian reporting losses for the business of £2.5bn in 2013-14. The logo is a marker of better times, and of the foundations that made the Cooperative the successful business it is today.
4. Pokemon Go
Who could forget one of the biggest crazes of the year - Pokémon Go. Back in July the game was released, and it wasn't long before the revolutionary AR game swept the nation. Whilst Pokemon Go was a relative flash in the pan, it's affect on the AR market and newfound awareness from consumers about augmented reality is considerable. What was once seen as a slightly pastiche, gimmicky technology is now being embraced by innovative brands such as Charlotte Tilbury, Microsoft with the innovative Holo Lens and Google with their AR translation feature.
3. Smashburger lands in the UK!
We worked with Smashburger to bring the American burger chain Smashburger to the UK Market. Their first UK restaurant in Milton Keynes was to be the gold standard for the further 4 sites we have worked with the burger chain on this year. Our challenge with this client was to create a concept that appeals to the savvy UK millennial customer. You can find out more about the project here.
2. Amazon Go
In December Amazon changed the supermarket game with their latest concept - Amazon Go. Building upon the momentum of Amazon Fresh and the food arm of the business, Amazon Go have created their own supermarket concept near their head offices in Seattle. The big difference being - there is no checkout. Customers who enter the Amazon Go store will have the cost of their purchases automatically billed to their Amazon Prime account. Sensors will track customers as they go about the store and record items they pick up.
Leaked internal documents from the company have suggested that they are looking to rollout as many as 2,000 stores across the US - making it a real threat to the big supermarket chains who dominate the US Market. Recently the company has also registered a trademark over in the UK for the concept, suggesting that Amazon have their eyes on international markets as well. What is exciting about this concept is that it is shaking up a previously quite stagnant (in terms of design) market - we look forward to seeing how the big supermarket chains up their game come 2017.
1. Aspinal of London - Leeds Flagship
Our number one moment of this year was working with Aspinal of London on their first ever flagship outside of London! As one of the UK’s finest luxury leather goods companies, we were thrilled to work with the brand to bring the home of quintessential English luxury leather goods to Leeds. The space was designed with the modern Leeds target customer in mind and is the perfect mix of Aspinal tradition and signature elements reinterpreted in a modern context.
You can find out more about our work with Aspinal of London here.