We translated the brand essence of Fuller’s by building on its unique provenance and heritage, translating it for a 21st century environment. ‘London’s Pride’ has very clear zones to help passengers enjoy the Fuller’s experience on the move. A garden, lounge and library area have been created to sit alongside the bar and kitchen with departure screens incorporated.
Elements of the brand’s history like the famous Chiswick Brewery gates have been woven into the fabric of the design. A sub-brand Grab & Fly was designed to reinforce Fuller’s retail and merchandising offer airside and make a lasting impact for takeaway purchases.