Local pub to airside experience
FULLERS - T2
telling the Fuller’s brand story through a new airside experience
A creative restaurant, retail and graphic communication design adventure
It was a major departure for Fuller’s to extend its pub format into the airside airport environment. Creating a new brand world while maintaining the Fuller’s heritage needed to appeal to a diverse ‘in transit’ audience … quite a task.
“Caulder Moore understood our brand and the challenges of operating airside. The design touches bought the new pub to life and added to the brand experience in a travel environment.”
The key success factor for “London’s Pride” is the zoning, where different areas are designed to appeal to different customers. Alongside the dramatic bar, the traditional business traveller has a quiet space in the ‘library’, and the family group can take to the ‘lounge’ area.
The Fuller’s Chiswick Brewery is still operational less than 9 miles from the runway. This heritage is referenced in this airport space, including the famous Chiswick Brewery gates … as they open into a new era.
