We re-designed the flagship store for GINA shoes on Sloane Street, in one of London's most coveted premium luxury retail locations. The store is a perfect aesthetic to reconnect to the contemporary discerning customer in a modern luxurious, yet relaxed space. Drawing inspiration from art and design, homage is paid to artist Rudolf Stingel.
For historically decadent references, with a distressed real gold leafed feature wall. Different areas for seating and the couture atelier are surrounded by gold and metal displays giving an open plan modernist vibe.