Our thinking was shaped by connections that emotionally engage consumers with Jo Malone. We recognised the appeal was in its modern twist on a classic product, their fresh, innovative take on skincare products and scents. The black and cream packaging with the black ribbon was quickly becoming a must have product
The retail strategy was to develop these key emotive elements of the brand so that every aspect of the customer experience from the store environment to the scent booths and testing areas, reflected this timeless essence. We delivered the first global Jo Malone flagship store in Sloane Square, which set the brand template internationally.