Katakeet is a new children’s luxury multi-brand store launched in the UAE. The concept is presented as a children’s storybook with three characters Beau, Belle and Bebe. Our research showed the best way to target the luxury children’s market is appealing to both adults and their children alike.
We created a multi-sensory retail environment to engage consumers and use ‘soft’ technology in a playful way for children to experience the story characters in their setting. This led to a visual, story telling element to the creation of a new retail brand across all its communication.