We created and developed the UK interpretation of the existing US brand for the restaurant environment. MOD, with it’s on-demand pizzas, any toppings, one price, rolling out across the UK with 30+ stores planned over the next five years. The restaurant focuses on the exposed machine where customers build their pizza to taste before being fired in the flamed oven
for 3 minutes.
The environment is styled on a simplistic paired back raw industrial palette with strong brand art and story telling with features such as the ‘Mod Wall of Fame’ a collage of the ‘modsters’ and local community.