Pepe Jeans wanted a new design concept for a series of stores to be launched throughout Europe. Celebrating its 40th year and an international brand sold in 60 countries, Pepe felt it was important to showcase their London heritage to a 20-35 year old audience.
We created an environment inspired by Portobello market to reinforce the roots of the brand which started life on a stall in 1973. Graffiti art and language adorn walls and music comes from DJs. The market stall is reinterpreted and the design allows certain products to be pushed in the ‘Fresh from Pepe’ area.