We created a ‘Dim Summer’ promotional campaign which took its inspiration from the music festival scene which is a big part of an English summer. The vibrant design uses abstract florals to evoke sunshine, with a faded retro style tint.
Promotional collateral was designed to be in keeping with the festival theme covering menus, window dressing, posters and wristbands, branded Polaroids and a drinks reward card in the style of a concert ticket.
A ‘Let's do Lunch’ campaign for Autumn focuses on the health benefits and the seasonality of the Ping Pong menu. A rich red gives a warmness to reflect the menu for the coming colder months inspired by the colours of the season.
Photography highlights ingredients like cinnamon sticks and pomegranate which add flavour to new additions on the drinks menu. The campaign uses a retro tint to match the styling of other promotions.
East meets West-field. A beautiful snowflake fretwork design gives an Eastern flavour to the season, encouraging diners to sample ‘little sparkling parcels of discovery’ for dim sum party menus this year.
Restaurants adorned with an array of lanterns, baubles and paper bows, not to mention mini gift boxes and personalised chopsticks gave a festive feel with a twist.