Marks & Spencer asked Caulder Moore to examine dynamic methods
of communication to inject the newly developed spirit and attitude of the brand into their window displays. 

The initial pilot scheme required an injection of energy, colour and attitude into the summer windows for Home Furnishings, Fashion (Men’s, Women’s and Childrenswear) as well as Lingerie and Food, spread over a window frontage of two floors. Each product display needed to reflect its own emotive message but also work as part of an overall scheme that would
link the shop front as one impactive theme.

The windows have created a dramatic statement about the product and the brand reflecting ­­­­the energy and vibrancy­­ of summer as well as Marks & Spencer’s new found spirit to excite and stimulate their customers.