We were privileged to be invited to design the highest retail experience in this groundbreaking project for the world’s tallest building.

The challenge was creating an ‘ownable’ luxury retail brand in one of the world’s most iconic buildings that spoke of luxury, yet was flexible and fun to appeal to families.

The design of the Burj Dubai tower is inspired by the harmonious structure of the Hymenocallis flower, which was our inspiration for the creation of the brand identity and application across retail and product packaging.

This brand signature and language is consistently followed throughout the store environments and kiosks in an interactive and ownable way that makes the Burj Dubai distinctive from all other neighboring brand experiences.

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