For mother and baby specialist retailer Blooming Marvellous, we designed a fresh brand identity and retail packaging.
The new design confirms the brand’s position as a specialist destination retailer providing beautifully designed, inspiring clothes and accessories with an individual, effortless modern style for mothers-to-be, babies and young children.
The brand icon seamlessly links the initials ‘B’ and ‘M’ to form a flower symbol representing the child as a mirror reflection of oneself. The lilac and white palette feels feminine and classic yet contemporary, simple and chic, expressing the inspired effortless style of Blooming Marvellous.
