Since the new branding has been implemented there has been a sales uplift of 19%.

The perception of the brand has improved, including a younger audience. The investment taken out to fund the store was to be paid back in 3 years, however it was paid back in full after 1 year.

“As an aspirational footwear brand it was important that our new image reflected our personality and brand values. We had to guarantee we wouldn’t alienate our loyal customer base, yet it was time to appeal to a new generation of consumers. We are delighted with Caulder Moore’s store design and new logo, which reflects the active spirit of our customers and supports the youthful direction of our extended product strategy.” Managing Director, Hotter Shoes

• Interior Design
• Brand Identity
• Brochure Design
• Packaging Design
• In-store Point of Sale

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