The new bolder, confident approach created an individual, distinctive tone of voice for Lakeland with the promise of turning the pedestrian into a customer and increasing the overall footfall in store.

“Our inspiring spring windows gave us the opportunity to show some small innovative products that are often challenging to highlight, the additional 3D element and themed decals gave the windows depth to draw customers in.

We then took the concept throughout the store by dressing gondola ends to the singular products highlighted, which were supported with larger repetition graphic boards.

This meant customers could identify the products highlighted in the window effectively and enabled us to measure sales on the gondola ends, which in most cases increased turnover by more than 50%”  Visual Merchandiser, Lakeland

• Window design

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