A moveable ‘Get the Look’ station is positioned in front of the door for customers to see how they can achieve the look of the moment without any hassle. Directional signage and graphics were places at the bottom of the stairs and on the upper level to tempt customers upstairs to explore the shoe and bag department.

The colour palate throughout all graphic communication is a simple yet vibrant mix of black, magenta and yellow.

• Store design
• New Look Headquarters
• In-store communication

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