Luxury multi brand shoe retailer Scarpe part of the Chalhoub group, who focuses on high-end luxury fashion brands in the UAE, came to Caulder Moore to inject the brand with a new personality.

The brief was to emotively engage with their female consumer, a very demanding high fashion shopper looking for only the best and latest in trends, through to all their key touch points which included evolved brand identity, colour palette, tone of voice, press kit, brochure, retail packaging, in store communication, window campaigns, advertising, photography and art direction.

The aim was to create a distinctive ‘ownable’ tone of voice and visual language that could only be Scarpe.