Sweaty Betty, leading supplier of stylish activewear for women appointed Caulder Moore to work on a new brand identity, retail packaging and store design as it celebrates its tenth anniversary and prepares for further growth. The new designs were launched in Autumn 2008 at Kingly Court, Carnaby Street, London.
Caulder Moore’s brief was to define and help Sweaty Betty own a unique emotional territory that reflects the brand’s future aspirations whilst building on its unique spirit, translating this into a new brand identity and store concept that delivers a more differentiated, immersive, emotionally engaging brand lifestyle experience.
The store has experienced considerable uplift of +20% on like for like sales during tough trading times,
and following this success the design will create a blueprint for retail rollout; both in stand alone stores and in-store concessions.
