A personal shopper dimension has been incorporated with brands and products classified into ‘push me’, ‘drive me’, ‘sleep me’, ‘care for me’, ‘feed me’ and ‘treat me’ sections making the site easier to shop and more user friendly. In the ‘sleep me’ section items can be viewed separately or together in room sets, creating a virtual showroom. A ‘What’s Hot’ page appeals to the target audiences’ interest in celebrity culture and aspirational figures. Natural colours and textures were used to create a unifying theme, and neutral charcoals and monochromes create contrast alongside bright fresh colours.

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