Andrew’s high profile media status and his role in the tv programme ‘10 Years Younger’ and as ‘Hairdresser of the Year’, naturally draws people to the brand. Our goal was to capitalize on that aspirational position, whilst creating a really friendly and accessible feel, so that every visit to the salon feels like a special affordable treat.

We’ve built Andrew’s distinctive celebrity personality into every aspect and detail of the salon. The beautiful classic rooms in tones of grey, mixed with bright contemporary fabrics, eclectic features and distinctive retro-esque twists capture the brands charming quirky mix of British style and humor, creating an ‘ownable’ Andrew Barton language. Andrew flies the banner for style and individuality; the new salon brings celebrity hairdressing with a distinctive personalized service to the high street, making it fun and accessible to a wide audience.