Boutique 1 is the premier destination for the best of contemporary luxury fashion, beauty and design in the Middle East.

We were approached to move the brand forward based on our expertise in creating innovative leading edge design with a sound commercial understanding.

A key anchor in the newly opened Mirdiff City Centre Mall the 1,100 sq m store sits on one floor housing Accessories, Beauty, Lifestyle, Men’s and Women’s

The area counts many local residents and we wanted to appeal to them giving more reasons to continue to pop in and discover new things on a regular basis. We therefore gave the store a more relaxed, casual, accessible feel with flexibility and plenty of opportunities to change and create new inspiring visual merchandising to attract regular visitors to the store. It is like an inspiring contemporary art gallery where the exhibits are the key focus and constantly changing.

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