The active origins of Dash have led to a concept that feels fresh, simple, light and airy with textural, tactile, natural materials creating the sense of outdoors / indoors and light activity for the person who wants to still feel active. Key features such as the signature leaf table and conservatory inspired architectural elements give the concept a distinctive personality. This customer wants to look smart and stylish at all times, and this refreshed expression of the brand breathes new life into Dash. The shopping experience is inspiring and uplifting and gives the brand a new relevance for a broader market.

“Following the successful partnership with Caulder Moore on the Eastex Brand we appointed the agency to create a new retail experience for the Dash Brand. The outcome exceeded all expectations creating a fresher younger feel for the brand that has received a very positive consumer response as well as commercially viable solution with potential to rollout.” Managing Director, Dash