Ajmal Eternal’s ethos is to bring together fine art, such as limited edition Murano glass objects d’art, with Ajmal’s exclusive perfumes; as well as Mukhallats, Dahn-Al-Oudhs and Attars, to appeal to a discerning audience who are art connoisseurs and fragrance-lovers alike.

The brief was to create a new retail design concept and new Brand Identity that would take ‘Ajmal Eternal’ to a broader global customer base, helping to establish it as an internationally recognised exclusive perfumery.

The aim was to define each product area with in the environment, giving it the right emotive experience that would not only engages the consumer but also elevates the product to be seen and viewed in its best light and reflect the nature of the product.

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