All this helps to link with the powerful ad campaign and convey the lifestyle associated with L.A.  
 
The concept was put into major flagship stores in London, Milan and Amsterdam, leading to brand guidelines that were used to roll out the concept in Europe. Many of the elements were also implemented as part of a rollout in the US.

"Their creative skills produced a new concept that accurately captured and reflected the spirit of Guess." General Manager – Club 21 

• Interior design
• Brand guidelines

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