Staff are able to easily respond to a variety of customer motivations, from those who wish to shop quickly to those who wish to be cosseted and spend time. Maintaining creative momentum and interest is important for Giulio’s customers who are looking for new ideas and directions with each new fashion season. The modern and inspiring but timeless, architectural shell integrates a high degree of product presentation flexibility, allowing for changes to be made easily and creating pace and contrast in mood throughout the large space. A strong, devoted accessories area creates an entry point for new, and potentially younger customers, as well as boosting sales with existing customers and encouraging gifting.

The overall tone implicitly communicates the added-value message that Giulio offers its customers the best available choices to suit their tastes, giving them access to hot new designer brands without the hassle of traveling to London.

< back | next >