...to the scent booths and testing areas, reflected this timeless magic. Using clean, simple materials we created a timeless and classic look. The cabinetry is detailed, yet simple and furnished, and the floor is a highly polished limestone. The testing area with its beautiful limestone basin and vanity mirror echoes the feel of a luxurious hotel bathroom. An interactive scent booth, which allows people to mix a custom scent exclusively for themselves, enhances the bespoke appeal of the Jo Malone offer.

The result is a unified, emotive brand message. The first global Jo Malone store in Sloane Square was a huge success and the design was subsequently rolled out on a global basis.

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