Le Labo, the iconic fragrance business, which has boutiques in New York, Tokyo, and Los Angeles has opened a stand-alone boutique in London, Marylebone, following the success of its presence in Liberty.
We were appointed, without a pitch, to work with Le Labo founders in translating their unique boutique concept to the London site.
The London boutique has followed the idiosyncratic, unique, ‘lab’ concept established by the founders to date, but has a London flavour, reflecting the individual, personalised ethos of the business.
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