M&S unveil their new 103,000 Sq. Ft. store at Westfield London, Caulder Moore worked closely with the M&S in-house team on developing both women’s and men’s fashion floors as part of their new store of the future. One of the key initiatives involved creating strong stand-alone branded destinations, each with their own brand signature, for both women’s and men’s
Autograph, Limited Collection and Blue Harbour whilst maintaining a fit with the overall M&S brand architecture.

Leveraging on Caulder Moore’s already successful footwear concept the accessories range has been lifted by bringing together bags and jewellery to a unified look, making it a stronger destination department. An overall store architecture with new anchors
and dividers and navigation system was created for core departments bringing extra personality and clarity to the space whilst key areas such as denim, and women’s skirts and trousers have been made easier to shop by fit, size or style by improved fixtures.

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