By elevating the design we moved the brand forward and widened its appeal to consumers looking for fun, cutting-edge fashion with a little more sophisticated style.

Each element of the New Look offer was made a destination in its own right, with its own look, style and palette, whilst at the same time retaining the overall New Look experience and reflecting its brand values.  

Champagne gold was used in key womenswear departments to inject a sense of glamour into the core palette of pewter, mirror and charcoal and create a break in pace through the store, whilst highlighting the key areas of the offer.

‘Product of The Moment’ and ‘Top Looks’ areas reinforce New Looks’ fashion credentials and its style advisory relationship with the customer is emphasised with elements such as one to one consultation fitting rooms.

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