Footwear forms an important part of the New Look offer and the department occupies over half of the first floor. Four separate ‘boutiques’ were created, allowing for the creation of collections around the footwear offer. 

We split menswear into three ‘concessions’ - men’s denim boutique, casual and formal, and integrated the plus range - ‘Inspire’ and Maternity and Tall into the rest of the store through sophisticated ‘mini concessions’.  

Lingerie was made a ‘store within a store’ and the tweens - ‘915’ and kids departments were made destinations in their own rights. 

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