New Look’s latest flagship in Oxford Street East follows on from the highly successful brand signature look and wow factor previously created by Caulder Moore at Liverpool 1. With a four-floor store, what better customer draw than the No.1 shoe attraction on the top floor.

We created a new name and brand identity to reflect the offer ‘Shoe Gallery’ and were asked to give the floor the X-factor experience. Customers are greeted by the glamour of the paparazzi flash lights and fashion catwalk that flows through the floor showcasing the looks of the moment. Clear zones are created through the statement pieces and product hotspots with individual luxurious seating areas with bespoke larger then life ‘shoe chaises’ and ‘Hollywood’ style mirrors to add to the star treatment.

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