Focussing on ‘Looking cool during a Sweat’ the brand had built up a successful business but wanted to grow its own branded product in the woman's active wear market. We were appointed to create a new brand identity and icon for the brand that would be distinctive when applied to the product and packaging, but still had a subtle link back to the existing brand.
A new colour palette was created, providing energy and defining activities through colour. This was translated to a new store concept that provided clear navigation for each emotive end use for the product yoga, sweat, beach, snow as well as give a great sense of vitality, sophistication and style.
Following the successful launch of the new identity and flagship in 2008 resulting in consistent sales increase of 20%, the brand has continued to rollout across new and existing outlets with like for like sales up lifts of +20%. Following this success it has recently been awarded highly commended in the 2009 Retail Interiors Awards, Best small store category.
