Leading chocolatier, Thorntons chose Caulder Moore to overhaul its retail experience. The aim was to put Thorntons back at the heart of treat and indulgence, desirability and aspiration, offering beautiful chocolates for everyone to enjoy and making a visit a must. By adding features such as the chocolate fountain, expert chocolatier and icing areas, we created a unique and seductive sensory environment that draws people into Thorntons. With the new point of sale materials, we maximized communication through targeted messaging to help customers with their shopping mission, whether for gifting, sharing or treating.
