For The Westover, an innovative private health care provider, we created a singular brand identity and interior design that expressed the values of the business. The design needed to be authoritative yet friendly and appeal to a wide age range of patients that would be visiting the clinic. For the identity we created a distinctive ‘W’ icon with a clean logo type. A colour palette of midnight blue, fresh green and taupe ensured a fresh feel. This palette was then translated into the interior, giving a clean, simple and unintimidating feeling. The new design reflects the credible and expert nature of the business whilst remaining contemporary.

• Brand vision
• Brand identity
• Interior design
• Literature