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Insight

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accelerating brand love


We would like to introduce you to the new CM team.

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It is exciting times for us and quite a lot has changed. We have recently moved to a new studio space in the heart of Richmond – an exciting new home by the banks of the River Thames – our door is always open, pop in and see us.

Rest assured what will never change is our enjoyment of long, collaborative client relationships built on the principles of partnership. However we have come to believe that uncovering the behavioural insights of our client’s customers is what makes a real difference in creating distinctive customer experiences that take our clients brands to the next level.

This refocusing of what we do seems to be striking a real chord with our clients here and further afield and sits at the heart of accelerating brand love which, in turn drives tangible commercial results. We create retail experiences that customers love to discover, love to return to and love to spend more time with.


Last week Sweaty Betty opened their first flagship store No 1 Carnaby – three floors of food, fashion, fitness and beauty – a project we started working on early in the year – the results of a long-term collaboration with owners Tamara and Simon Hill Norton.

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We are awaiting the imminent opening of Aspinal London’s flagship store on Regents Street next month – our concept for Leeds has gained recognition as a finalist at the Retail Interior Awards later in the year for Best Mall Store – watch this space!

We joined the faithful shoal of followers at Weird Fish and evolved their brand identity for an exciting expansion ahead – we developed a streamlined iconic fish icon that allowed for increased creativity and flexibility. You can see the new branding applied to the new Scarborough store – and on the website later in the year.

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With recent wins we are busy devoting some time to some new exciting relationships, empowering moments with Every Second Counts, fighting fit with Pure Gym, expressing personalised artistry with Trevor Sorbie and going behind the scenes of the atelier at Karen Millen, but that’s all top secret for the moment...