Aspinal of London - Regent Street Flagship

Welcome to the new home of Aspinal located in the striking surroundings of St James's Market, off Regents Street. The show-stopping 3,475 square feet flagship store echoes the luxury and elegance of an English country house.

The creative idea behind the store was the home of Aspinal of London, a concept driven by rewarding the distinguished Aspinal customer with a much-deserved memorable experience. The store encapsulates the luxury and elegance of an English town house combined with the warmth and understated charm of a country home. We weaved in the distinctive Aspinal signature elements throughout the design language. The store has bespoke, highly detailed signature elements, which highlight the integrity and craftsmanship of the Aspinal brand.


“We have worked closely with Iain Burton and the team at Aspinal to create a truly unique flagship inspired by the timeless quality for which Aspinal is famous for.”


Daniela So – Senior Designer


Discover a statement brass screened entryway with a pattern inspired by the English countryside. A sweeping wooden carved staircase and full height ceiling in the foyer creates a strong first impression and a welcoming atmosphere with rich traditional details such as the paneling and fireplace. The spectacular Ladies' drawing room is sophisticated with feminine touches such as the elegant marble fireplace and attention to detail with the handpainted mouldings The gentlemen can relax in a tudor panelled warm and luxurious games room. Traditional touches such as the bespoke handcarved stone fireplace with the Aspinal engraved shield and antique furniture give it real character. A dramatic woodland animal frieze is illuminated around the entire room.

The library/champagne bar houses Aspinal travel accessories and bags. There are pause points in almost every room where you can sit including at the stunning circular champagne bar inspired cash desk. The boudoir is comfortable, delicate and intimate with Aspinal feather handles on the furniture. The Aspinal members club is a flexible space that can be closed off for private functions with a balcony that overlooks the rest of the store.

- Case study coming soon -