The tallest retail store in the world
We designed the main retail store and kiosk which is the highest retail experience in this ground breaking project for one of the world’s tallest buildings. The challenge was creating a luxury retail brand in an iconic setting that spoke of decadence, yet was flexible and fun to appeal to families.
The design of the Burj Khalifa tower in Dubai is inspired by the harmonious structure of the local Hymenocallis flower, which was our inspiration for the brand identity and ownable brand signature. This was applied in an interactive way across all touch points including signage, retail and product packaging.
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