that's-vapoure.jpg
DSC_01277.jpg
2---.jpg

Hotter Shoes

As Hotter Shoes long-term design partner it was great to evolve the store concept and brand collateral to attract a younger customer. Hotter has re-vamped its collection to include more fashion forward styles for a new generation of young at heart over 50s, dubbed the ‘silver surfers’.

We created a lifestyle brand environment to promote the craftsmanship and British spirit, moving away from a more corporate approach

 

Retail packaging was refined to reflect a contemporary colour palette with signature patterns and a wax sticker with ‘100% happy’ as an icon for the brand. Each store will be tailored to its location with British designed furniture, fabrics and lighting, as well as local photography.


that's-vapoure---.jpg
Claudio 8.jpg
5---.jpg
Hotter-Horsham-034.jpg
Client Quotes_Freight-29.jpg

 

 

You may also like: