Celebrating International Women's Day


At Caulder Moore we’re an agency mainly led by women so every day is a celebration of girl power, encouraging, empowering and inspiring women everywhere. Embracing todays International Women's day, "a global day celebrating the social, economic, cultural and political achievements of women", we quizzed our two design directors Suzy and Charlotte.

Suzy

Who’s your biggest influence?

My biggest influence isn’t a singular person but those people I’ve met along my journey in both my personal life and career. Those people that have believed in me and have given me opportunities to progress. 

What are the biggest issues facing women in your industry? 

I work in a very female office, designers all with strong voices and creative opinions, it's great to see such strong women at all stages of their career. There is a fine balance between having a presence in a room and not being perceived as dominant and overbearing, you have to be adaptable taking you from a boardroom to site.

What advice would you give your younger self? 

Be confident in your ability! 

I was never confident until my university placement year, where I was able to grow and really understand the role of a designer. My first line manager told me that enthusiasm and confidence when talking about your work is key and that is a great place to start in this industry.

What did you want to be when you grew up?

A vet, then advertising, maybe an architect but finally deciding on a career in interior design. I still remember being told vividly that creative careers are extremely competitive and only a few work in the industry so I must be one of the lucky ones.

How hard is it to make it to the top?

I’ll let you know when I get there, still very much work in progress!

What advice would you give young women who want to do your job? 

Be enthusiastic. The best designers are not those that get the top marks but those that chase what they want, experience and absorb design at every opportunity and do it all with enthusiasm and drive to progress and succeed.

Charlotte

Who’s your biggest influence?

So many people…whilst studying at university Neville Brody influenced my love of magazine art and typography, Peter Saville for his Factory Record album covers and more recently Noma Bar for simplistic illustrative humour. I wrote my dissertation on the chaotic punk subculture, which I believe opened my eyes to analysing social behaviour, this is reflected in my love of studying trends and consumers in the brand strategy work I do today.

What are the biggest issue facing women in your industry? 

Young women in design today literally have the world at their feet – I am all for equality. I think it is important to have an opinion, definitely get your voice heard but always have something intelligent to say. It’s great to see so many female figureheads leading the design world. International women’s day should be more than celebrating influential women it should analyse why gender equalities exist to make the day necessary at all.

What advice would you give your younger self? 

Believe in yourself, be confident and trust your instinct. Making it in the design industry is not simply about being creative – you need to have the ability to problem solve and communicate your ideas. Make yourself indispensable to those above you, team leaders look for those who are proactive and ultimately make their lives easier.

What did you want to be when you grew up?

Impossible to pin point, it would change from day to day…bus driver…ballerina…shopkeeper – you name it. I do remember standing in my Nan’s kitchen stood on a chair whilst singing my heart out, but let's be honest I was never destined for the stage. (Lucky escape for everyone there!) I have early memories of a quality street tin full of crayons, which I used to carry everywhere – guess I was destined for a career in design after all.

How hard is it to make it to the top?

The ‘top’ for me implies that there is nowhere else to climb… so watch this space. You never know what’s around the corner. If your dreams don’t scare you they aren’t big enough!

What advice would you give young women who want to do your job? 

Work hard but focus on the now – live in the moment. It worries me how preoccupied the world is with what other people are doing - a natural downside of the social phenomenon. Don’t let other people’s lives distract you from yours!

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