International Women's Day 2018


As you may know by now, at Caulder Moore we’re an agency mainly led by females so we have the privilege of encouraging, empowering and inspiring each other every day. It's a good moment to acknowledge how lucky we are to be surrounded by lots of talented and inspiring women in the world - not just in our team, but also amongst our clients, suppliers and friends. Embracing todays International Women's day, a global day celebrating the social, economic, cultural and political achievements of women, we quizzed some of the team on their influences and aspirations that got them where they are.

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Katie - Interior Architect 

What did you want to be when you grew up? Funnily enough, I have always wanted to be a designer. My mum is an Interior Designer and my Dad is a Structural/Civil Engineer, so I grew up with massive exposure to the design industry and built environment... and I loved it! It obviously runs in the family genes! 

Who’s your biggest influence? Everybody who has helped me get to where I am today. I am fortunate enough to be surrounded by influential people both in and outside of work that continue to inspire me. 

What are the biggest issues facing women in your industry? Our office is filled with strong women, all with opinions to be heard yet there is a lack of female voice within the industry as a whole. I am a firm believer in equality and think its important men and women alike work together to continue to inspire and be inspired by one another… a good designer is not defined by gender.

What advice would you give your younger self? To be confident in your ability and not compare yourself to others! There is a huge pressure, particularly for younger women, to match societies ‘ideals’ which can distract you from what really matters and reaching your goal. University taught me that it’s important to trust your instinct and embrace individuality, communicating ideas confidently and enthusiastically. Believing in yourself is key and a good place to start when beginning your career as a designer. 

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Lauren - Brand Designer

What did you want to be when you grew up? An artist and a hairdresser. If you count DIY fringe cuts, I'm not far off. 

Who’s your biggest influence? Lena Dunham, Haim and Paula Scher. They're completely different but all have broken stereotypes. Whether it be feminism, music or the design industry, these women are strong and are trying to make a difference.

What are the biggest issues facing women in your industry? I feel incredibly lucky to be surrounded by such strong women, both colleagues and friends. However there is still a lack of the female voice in panels dominated by men. Equality and diversity should be at the forefront when choosing speakers and it isn't always addressed.

What advice would you give your younger self?  Keep on working hard, it'll pay off. Just try not to worry so much. 

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Rom - Studio Manager

What did you want to be when you grew up? I wanted to be in a girlband, lets just say I was a really big Spice Girls fan platforms and all!

Who’s your biggest influence? As cliché as it sounds, my mum. Raising two young daughters on her own all whilst working full time, keeping a roof over our heads and giving us the best possible life. She was and is one strong woman!

What are the biggest issues facing women in your industry? As a mum to two under 4 the struggle to find the perfect work and family life balance is extremely difficult. The constant battle of trying to give 100% in every aspect of your life and making sure you don’t feel the dreaded mum guilt. I think its easy to be hard on yourself as a woman but we definitely need to be kinder to ourselves!

What advice would you give your younger self? That you can be whatever you want to be. Follow your dreams and don’t be too hard on yourself, if it doesn’t work out keep on going. You will get there soon enough.

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Rebecca - Interior Architect

What did you want to be when you grew up? From the age of around 12/13 I knew I wanted to be an interior designer, my family had moved and developed properties quite a lot whilst I was a child & my best friend’s mum was an interior designer at the time. It just clicked! 

Who are your biggest influences? Where to start?! I have so many inspiring men and women in my life, and you can learn different things from different people. 

What are the biggest issues facing women in your industry? As a young woman, it’s not always easy to be taken seriously. Having the confidence in your ability is really important! 

What advice would you give your younger self? Don’t worry so much! It’s not always going to run smoothly but you’ll get there in the end.