Creating timeless chic for a Turkish fashion brand
We created a new retail environment for Turkish fashion brand Ipekyol to be rolled out across 50 locations in Turkey. Designed for working women aged 25 and above, Ipekyol is a prestigious brand in the ready-to-wear market. The new store design first opened in sites across Istanbul.
The environment reflects the essence of the brand and alludes to their customer ethos of ‘timeless chic and elegance’. It showcases the high quality yet accessible luxury womenswear that Ipekyol is famous for, with a move towards a younger fashion focus.
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