London Design Festival 2018
A very busy September for Caulder Moore, we could only squeeze in a quick trip to London Design Festival this year. With so much to see (over 400 presentations, exhibitions & installations) we had a whistle stop tour of a select few.
To kick off, we started in the wonderful V&A museum to see three main exhibitions, Multiply by Waugh Thistleton Architects, The Onion farm by Henrik Vibskov and Memory & light by Arvo Pärt & Arup. Three very different exhibitions, the first, a playful playground of space and light, Multiply" brings reusable CLT to modular architecture and confronts the challenge of housing needs versus climate change. Next, 25 metres from end to end, The Onion Farm imitates something growing in the dark. Walking through the tunnel of colourful brushes and textile “onions,” the irregular structure feels like walking through a forest and stands in complete contemporary, colourful, contrast to the rare historical tapestries that surround it. Thirdly, two creative arts are combined in Arvo Pärt’s Memory & light. The most performed contemporary composer, this installation was inspired by his most famous words - “I could compare my music to white light, which contains all colours. Only a prism can divide the colours and make them appear; this prism could be the spirit of the listener.” A beautiful and calming exhibition.
Our next stop was The Conran Shop x Pinterest installation in their flagship Chelsea store. A maze of sculptural pins, consumers were invited to ‘immersive shopping’ via the pinterest app, users can scan the pincode to add the products to a pinterest board or find further information. Does this physical experience of the virtual pinboard create a mould for future retail technologies, within the homeware market?
Tom Dixon’s Electroanalogue welcomed us to the newly developed Coal drops yard at King’s cross. Merging craft and digital within design, their new quarters became a creative hub of installations in collaboration with friends and partners.
Last but not least, Bottletop, a very interesting concept and a very interesting brand. Launched in 2002 by Cameron Saul and his father Roger (Founder of Mulberry), this flagship store on Regent Street is the World’s first 3D printed store. A groundbreaking design with absolutely zero waste, this store and the products, are a fantastic example of sustainable luxury design and brilliant craftsmanship.
Overall, the main theme of our trip to this year’s LDF, was ethical and ecological design and how this stands in contrasting yet binding relationships with digital advances. A big story in today’s world, climate change is becoming a major priority for design, yet digital is still the talk of the town. We ask, are plastic bags and straws enough? Can brands still afford to overlook their sustainable credentials? And does ethical design accelerate your brand love?