We worked with Paul Edmonds, this well-loved quintessentially English hairdresser, to elevate his brand to a more premium status. The positioning was re-aligned with an evolved icon, new colour palette and bespoke pattern which then became the inspiration for a new range of beauty products.
The new luxury take on the brand was reflected in the interior through a new beauty area including lounge, treatment rooms and nailcare suites. A copper tunnel leads customers from the main salon to the beauty rooms and creates a dramatic corridor and sense of anticipation.
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