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Creating a concept for smart thinking food

Plus Kitchen is a new health conscious café concept launched in Istanbul with global aspirations. Targeting local professionals and expats the ethos is ‘smart thinking food’. We gave the project an international flavour and created the brand positioning, identity and environment. A vibrant logo with a double heart icon was devised as a graphic device to be used for signage and applied to packaging, but also to show the health cues. 

The environment supports the freshness of the natural food with eco-credentials and has contemporary rustic vibes which juxtaposes the colourful brand identity.



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