Re-inventing a legendary dog icon

We created a retail environment and evolved the much-loved Radley dog brand identity with a more 3-dimensional and animated look. The London aspect of the identity was given prominence too. Brand guidelines ensured consistent application across all touch points.

The retail design elevated the brand experience and captures the heart of Radley. In-store there is a more homely feel with cabinets and display cases giving opportunities for discovery and increased browsing and dwell time. A new colour palette expressed Radley’s British roots.

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