SAHARA

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Brand Strategy

Brand Environment

 
 

A new design aesthetic to reconnect Gina to the contemporary discerning customer in a modern luxurious, yet relaxed space on Sloane Street, one of London's most coveted premium luxury retail locations.

 
 
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A designer’s dream brief. Hand crafted, master atelier shoemaker desires luxury showcase destination, (Sloane Street,London) to exhibit the glamorous, embellished brand world of Gina.

 
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Drawing inspiration from artist Rudolf Stingel, Caulder Moore entered a world of decadent, contemporary minimalism.

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Sumptuous gold, glamorous snakeskin, classic product silhouettes and beautiful detailing, combined with jaw dropping forensic ‘precious stone’ lighting, to create a truly elevated ‘art gallery’ brand world.

 
 
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