We created a new brand logo with typography reflecting a new editorial, fashion inspired approach, identifying Trevor Sorbie as the editors of taste. We discovered an artistic expression in the original hairstyles created by the team, a real, original and fearless craft, we immediately felt this should be brought to the forefront of the brand.
The supporting signature includes bespoke charcoal drawings that are inspired by the team and the distinctive style each person is celebrated for. The colour palette is simply charcoal and white, with a view to add colour on site specific locations. The signature is youthful and edgy celebrating the energetic artistic team vision with a view to also attract a more youthful consumer.
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- Environment coming soon -
We worked alongside the team at Internationally renowned, award-winning hair salon Trevor Sorbie to create the future vision and salon experience for the future. Securing a site in Dubai the brief involved creating a benchmark salon for imminent global expansion, a blueprint that could be rolled out across future expansion plans whilst reflecting location and target market. We immersed ourselves in the brand and identified an original and fearless artistic quality at the heart of the business - innovation and creativity coupled with superb technical skill.
This was evidently a brand delivering a purpose beyond hairdressing - loyal clients, educating in the industry, photoshoots and fashion shows. We without a doubt needed to celebrate the youthful, living and breathing artistic spirit and allow the consumer to discover this distinctive passion. The new brand vision brings to life creativity through the concept of ‘Personalised Artistry’ and is applied across all brand touch-points. We created a new brand logo with typography reflecting a new editorial, fashion inspired approach, identifying Trevor Sorbie as the editors of taste.
Building on international status
Daniel Galvin is a leading international colourist with a long-established reputation and high profile client base. To create a more timeless feel we refined the identity and colour palette and applied this across the website and new salon.
We were also briefed to build on his international status and to create one of the biggest salons in Europe at 1,000 sq. ft., housing 100 styling positions and a beauty offer. The greatest challenge was balancing operational efficiency and a sense of status, whilst still retaining the personalised service that's the heart of the brand.
To separate operations from the client journey, we had a clear strategy to conceal the back of house. To add 'wow' to the space, we created a state of the art staircase with a waterfall that connected the welcoming area, reception lounge and coffee bar.
Small details such as individual table lamps, flowers and areas to keep personal belongings were introduced to provide clients with a personalised touch.
Home of Charles Worthington
The second flagship was a Grade 2 listed Georgian town house on Queen Street and offered a unique approach, creating a home of individual rooms.
Arriving through the Georgian facade up to a drawing room, set the scene for a pampered experience. We designed each room with the distinctive Charles handwriting, a relaxed contemporary style with themes such as the dining room, dressing room or conservatory.
Charles Worthington wanted to create the first masstige salon brand offering an affordable yet luxury experience.The launch of the first Flagship was a Grade 2 site on Percy Street, based on Charles's love for a contemporary and understated architectural aesthetic.
Drawing on its natural attributes, the entrance to the Georgian building is a welcoming lounge housing its own branded retail offer. We created a setting for a serene beauty experience, that opens out to a contemporary glazed salon space and a basement lounge with a glowing fire.
A salon to gratify the soul
We created not a cliché salon, but a beautiful furnished home where the staff would go to any length to ensure the perfect experience.
It was about individual pieces to feel like home furnishings not commercial salon fittings, whilst still retaining the practicalities and durability’s of salon life. The layering of rich soft textured tones, fabrics and beautiful bespoke pieces, adds to the sense of a special boutique experience.
The duo of Gielly & Green wanted to create a unique boutique hair salon, a haven of indulgent satisfaction and a place to gratify the soul.
We crafted a new identity and colour palette to reflect their personalised approach and a signature that endorses their commitment to an old school style of service. To reinforce these values the environment feels cosseting and radiates an atmosphere of welcoming warmth, a place for an indulgent escape.
Epitome of luxury
The salon aimed to set the scene for first class service the moment you arrived, with the shimmering surfaces and contemporary chandeliers. There is an overriding sense of timeless glamour within a relaxed and comfortable atmosphere.
The salons reputation as a destination for all your hair beauty needs was reinforced with a state of the art medispa, VIP areas offering a full-bespoke service.
Michael John had built a long-standing reputation for glamour and luxury service, but had become tired and faded. The new owners wanted to inject back that former glory to re-establish its reputation in the industry. For our aesthetic approach we looked back to a period of glamour sophistication and elegance, when movie stars were seen as icons of style and grace.We developed a classic brand identity, colour palette and signature and art directed a photoshoot to capture their ethos, for effortless hair with an artistic flair that never goes out of style.
Cool girl hair meets Fashionistas
It is a very contemporary statement yet adds a retro tongue in cheek twists, like a James Bond set. The red carpet arrival and entrance towards a futuristic desk, leads you to the show stopping styling stage or the evocative encounter, with backwashes and beauty rooms in a low light.
Daniel Hersheson is the go to brand for cool girl hair meets the fashionistas of Harvey Nichols. We were briefed to make a statement and create a place for the brands that set the agenda for hair and fashion.
The brief was to create something that felt visionary, cool, dynamic and a place to be spotted. The design gives an illusionary sense of theatre with a play on the dark and light, like a stage to showcase their stars
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